Marketing Assets

Website promotion

  • Unique event page with event date, ticket prices, link to Ticketmaster event page and performer’s website at no cost to the promoter.
  • Capable of including photo and video with collateral provided by promoter
    Photo format: jpeg - image will be sized down and will be no larger than 380 x 185 pixels.
    Video format: Flash video (.flv) is the required format to be added to the website and the length can be no longer than 45 seconds due to size limitations on the server.
  • Banner advertising is available for $75 per month. Event is prominently featured at top of website with a link to the unique event page
    Photo format: jpeg – 250 x 270 pixels (art provided by promoter)

e-News Fan Club

  • 30,000 subscribers and growing monthly.
  • One free email to the database provided there is a pre-sale opportunity offered, or a special discount.
  • Each offer will be tracked and a report provided with the results of the sales related to the offer.
  • Additional emails can be scheduled at a cost of $.0225 per delivered email.

Sample of Prior Pre-Sales

Performer Length of Pre-Sale Total Tickets Sold
Blues Solo Artist 3 Days 310
Academy Award Winning Actor/Comedian 3 Days 614
Touring Christmas Band 2 Days 261
Classic Rock Solo Act 1 Day 267
Sit-com Actor/Comedian 1 Day 216
Instrumental Rock Guitarist 1 Day 160

Social Media

  • Will provide an event listing and promotion on the Saenger Theatre Facebook page with 25,000 fans and growing at no cost to the promoter
  • Pre-sale offers or discounts associated with the e-News Fan Club will also be posted on Facebook
  • Twitter and Instagram are also available for event promotion

Press Release Distribution

  • A press release will be distributed for each event with day, date, time, and ticket on-sale dates to the media at no cost to the promoter.  If provided, a more in-depth press release can be distributed to the regional media list.

Display Cases

  • There are 3 locations for posters to be displayed at no cost to the promoter:  in front of the Saenger Theatre on a well-walked city sidewalk, at the front entrance, and near the Box Office of the Saenger. 
  • The city sidewalk location requires a 20” x 26” poster, the other two, 11” x 17” maximum
  • Posters will be displayed when provided by promoter in date rotation with other events.
  • We can also print on coated 32 lb. stock, full color up to 11” x 17” for $.89 per poster and 20” x 26” for $10.00 per poster.

Lobby Monitors

  • An event photo and date slide will be in rotation on the monitor in the Palafox and Intendencia lobbies at no cost to the promoter.

Broadway show playbill

  • The Saenger has 6-10 Broadway performances each season and produces a playbill for each of those performances.  For $75 for each show, your event can be seen by a sold-out audience of 1,600+ Broadway season subscribers.  Specs are black and white, 5” x 8”.

Adjacent market

  • Fort Walton, FL
  • Destin, FL
  • Dothan, AL