Press Room

For Immediate Release


Kathy Summerlin
850-462-1256 office
850-207-7944 cell

New Logo and Re-designed Website Debut for the Saenger Theatre

May 16, 2017

For Immediate Release, May 16, 2017

Contact:  Kathy Summerlin

    Pensacola Saenger Theatre

    850-595-3882 office

    850-207-7944 cell

New Logo and Re-designed Website Debut for the Saenger Theatre

PENSACOLA, Fla. – After several months of planning and content-writing, the re-designed Saenger Theatre website,, is now live.  Conceptualized and created by Pensacola-based award-winning advertising agency and marketing design firm, Duncan McCall, the re-designed website includes social media plug-ins to share events, easier navigation, and a boon of information for both patrons and promoters.

“One of our goals is to enhance the event experience from the time of the ticket purchase all the way through to the end of the show and beyond,” said Kathy Summerlin, Marketing Director for the Saenger Theatre.  She continued “and we feel that this patron-centric site definitely meets that goal.”

The freshened logo for the Saenger Theatre still includes the iconic Saenger Crest that can be seen at the top-center of the stage and has incorporated some stylized font to tie into the historic logo.

About Saenger Theatre:  The Saenger Theatre is the premier entertainment venue located in downtown Pensacola.  The Theatre is home to the Broadway in Pensacola and hosts a variety of events including symphony, opera, ballet, touring concerts, family shows, and community events.  The Saenger Theatre is owned by the City of Pensacola and professionally managed by SMG, the world leader in venue management, marketing, and development. 


About SMG:

SMG turns 40 in 2017! Celebrating its 40th anniversary and founded in 1977, SMG provides management services to 233 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, amphitheaters, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering companies, currently serving more than 140 accounts worldwide. For more information visit